MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming services